Wise Right

After years of effort articulating Core Values in many organizations, we came to one simple and universal guiding principle:

Do the Wise Right Thing, at the Right Time, for the Right Reasons, to progress towards The Goal.

This single universal principle guides Wise Right action within the shared context of our overarching and uniting Meta Goal, without allowing any one articulated (and thus inherently limited) set of values distort behavior.


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