The Lionsberg Guide To Movement Building

We Do Not Know how to build a Meta Movement so big it could sweep the world within 7 years, inviting All humanity up into a New World.

So it may seem strange to write a Guide on Movement Building.

But no one knows how to build a Meta Movement so big it can sweep the world.

So we are taking the approach of called for by the Lionsberg Meta Science - documenting our Current Best Understanding in the form of a Hypothesis, testing it for fit against Reality, and then continuously improving how closely our Hypothesis conforms to Reality.

This is a strange topic, because it can probably only happen once in human history, or certainly only once in the next thousand years.

But nevertheless, we have to try, openly, transparently, and accountably.

This Guide will seek to not only transparently lay out how We plan to try... but also how you can help.

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Notes adapted from Social Movements From Good

What makes people passionate about Causes?

Why do people take Action?

What makes them believe in the power of adding their voice and support?

• and how does that ripple and out and spread to others?

Why do people Champion a Cause?

Why do people risk their personal credibility to build Awareness around a Cause?

What Common Characteristics are embedded in Movements that succeed?

What challenges?

• allowing people to own the movement and make it their own

Marketing Narrative / Story

• Making the need and the pain come to life through Story Symbolism Vision / Dream Stories to inspire action Creativity -
• Imagery
• Video
• Story
• Art Peer engagement Hashtag Activism People to People engagement
• A Movement needs People to spread it
• Every network and contact, sharing with every network and contact

Navigating the Attention Economy.

Humans are emotional. we tell stories. And we come to the aid of those in need.

• How we make the plight of others known

Transform - Issue - to Cause - To Inspiration - to Movement.

Dual needs:

• The need of those being served
• The need of those serving

We Gather...

Tell Stories

and Organize Our Selves

around a Symbol, a Standard, or a Sign Of Commitment.

Movement - A Group Of Groups working together towards a shared Goal.

Meta Movement - The total set of All Group Of Groups working together towards a shared Goal.

The Key: People.

• Spread the Word
• Tell Stories
• Report Success
• Recruit Others
• Build Systems and Infrastructure

To Get People:

• Build in importance and relevancy for the General Public
• A Narrative Framework for the General Public
  • A Story of Challenge
  • A Need to Overcome
• A Flow of Relevant and Timely Stories for People and Media to pay Attention to
• The deep felt sense that the Time for Change is Now
• Collective Power beyond Group Organizing
  • Comes from Groups of people
  • 1. Those affected
  • 2. Those caring for the affected
• Momentum
• Sustain a Long Term Goal

Beginning:

• An Issue that requires Attention

Then:

• Raising Awareness
• To Generate Support
• For the Benefit of the Cause

Pattern:

• Growing Support until the Transformation is achieved.
• People Combining Resources to make the Issue more Apparent
• Long term sustained Support over years.
• Opportunity for People to
  • Organize around the Issue
  • Volunteer in Local Community
  • Deploy their own Resources to affect Change.
• Help People Realize the Relevancy of the Issue
• Help People Realize how Action can transform the trajectory
• Awareness
• Individual And Local Action / Agency
• Outcomes
• Long Term Platform of Education and Action

Initial Group of Believers

• A Place in which those already passionate can convene around a common Theme and Concept Of Action.
• Develop the Tools and Resources to help those involved Organize

Distributed Action

• Signing a petition
• Fundraising
• Volunteering
• Generate awareness, and solicit the Support of Peers
• Small Group Organizing and Federating
  • Geographically
  • Thematic connections
• Emergence of Leadership in Communities
  • Formal Roles
  • Informal Roles
  • Focus Energy on Supporting Groups that are forming and advancing around the Issue
  • Craft the Local Messaging / Local Approach within Niche Groups
  • Establish Local Goals and Outcomes that support the Global Goals and Outcomes.
  • Working with Small Groups to Co-Create easily Identifiable and Achievable Actions
• Spread the word
  • Online
  • Advocacy
• Local Groups and Local Leaders
  • Help All understand how the issue affects them personally and Locally.
  • Use Attention to
    • catalyze Action
    • Spread the word

Pinnacle Action

• As momentum grows, create a notable Awareness Builder... that requires Meaningful Action
• Vast majority still has not heard or understood the Issue
• Meaningful Action taken by the public to show Support
  • Symbols
  • Actions
  • Activities
  • Events
• Signals importance to those around them, fostering Education and Awareness
• Viral audiences tend to Rally Around a Symbol or Activity undertaken by ones Self to set them apart from the Uninitiated public.
• Once Initiated perform the Meaningful Action... next go viral socially to reach those not yet exposed to the Story.
• Media catches the Story of the Few building the Movement, and drives ongoing engagement.
• Social media sharing
• Story telling through new Small Groups
• Blogs, Podcasts, and other personal platforms

Sustaining The Movement

• Move from one time actions, to consistent actions for those served
• Platforms to facilitate sustained and ongoing support
• Activism
  • Steps for activism to convert cause enthusiasts to sustained cause supporters
  • Greater education and knowledge
  • more meaningful and impactful action
  • Each activism step gets individual close to the Issue, and the Issue / Movement closer to its Goal
• Fundraising
  • Steps to show and raise support
  • Show how small gifts can make meaningful change
  • Story of the need for holistic action
  • Funds now needed to sustain the movement in the long term
  • How each and every dollar keeps the movement going and creates impact
  • Building a new story each time the individual provides financial support
  • Ongoing message of hope and change
• Campaigns
  • Ongoing campaigns to draw new audiences and actions
  • Mechanisms to reignite the interest and attention of past participants
  • Covering fundraising and activism
  • where the issue stands, and how important it is to keep contributing
  • how their support can make a difference to one individual