3.2 Crowdfunding Overview

Following is a rough template / roadmap for crowdfunding developed by allies:

Phase 1 (Preparing for Launch)

Make the most amazing crowdfunding video ever
Storyboard the script
What is the prevailing value of the Mission/ Movement/Campaign?
How do we compel and inspire people get excited and to engage the project?
Finish recordings and edits for video release
Create a stock of small clip videos ( 1-2 minutes long) to be used as campaign goes along, telling different layers to the story, sharing other voices from the project, etc.
Create a stock of media in preparation for the campaign
Gather Images to use
Gather informative mock ups or designs of the project
Find quotes or supportive messages to use
Different memes related to the project
Create write ups/ summery with information about project to draw from for different posts/media
Create FB community page / Pages on other platforms
Create Media Kit for partners and collaborators to support promotion and circulation
Complete Content in Content Generator
Add Crowdfunder information and video to your website
Choose core images for media campaign chosen ( 10-15 images)

Recommend Ingi-go-go or consider Grow VC group, Razoo, Classy)
Determine campaign amount & length of campaign ( Recommend 45-60 day)
Decide on Campaign perks or “Rewards” for Backers (consider your reward tiers.. what is the lowest, mid-range, high range? what may be appropriate rewards for each range?? What partners or allies of your project may donate something to be campaign rewards for backers?)
Fill out Crowdfunding page
Create pie chart of where money will go- transparency for backers

What are ideal platforms to reach your target audience? Social media? Email? Newsletters? Local events? Local postings? Youtube channel-grow sponsorships
Consider boost strategies like contest or other compelling engagement points to run during the campaign
Pre-script campaign updates( still may develop as the campaign goes along, but you can pre-script some)
Pre-Book any radio or podcast interviews or press release
Schedule posts pre-emptively to Social Media ( FB, twitter, etc.)
Engage Network marketing channels, activate your aligned networks /partners to help you promote!

Front load a few committed backers who can “Boost” Campaign at strategic times (Recommended Times: In the beginning to build momentum and also at the end if you need a boost to cross the finish line)
Look at creative investment opportunities- how to bring in the larger backers, atching funds, etc.
Gather any endorsements from people who have experienced Steamology or support the project
Activate Community Partner/Media Partner Engagement
Create incentives for media partnerships, leveraging networks and cross promotions
Create visual Info. Deck or Sponsorship Deck ( 8-9 slides with imagery and short bullet point descriptions of facets of the project) This gets sent to potential partners, large funders, collaborators, etc.

Do a splashy launch- synchronize partners to blast social media with the announcement of the campaign
Daily Social Media posts to Socials and promotional groups
Create new media as inspirations emerge to keep the campaign fresh
Align with events already taking place within communities of interest in order to do outreach, have display, offer lecture, etc.(Can you have a visible presence at local events? Or conferences/summits?
Launch new video short clips along the way ( 1 per week- 10 days)
Launch Press Releases, do Radio interviews
Blog about project, add crowdfunder Call to Action through Network Newsletters
Write to Allies, email lists, network contacts to ask for support in promoting the campaign
Updates on the crowdfunding page (2x month or at major highlight points)
Consider Green Inbox through Facebook
Team meetings once a week to reassess strategy, track progress, consider new approaches