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2023 Q2 60 Day Plan

This is an overview of the 60 day plan of action covering May and June 2023.

It also contains a brief look-back on the plan and work accomplished in January through April.

2023 Q2 Plan - Summary

Public Broadcasting

  • Launch "Above the Chaos - WikiCast" with weekly episodes
  • Aim for 10 episodes recorded and 8 published by end of Q2

Public Speaking

  • Develop a list of high-value targets for speaking, podcast, and panel engagements
  • Aim for 2 engagements in May and 4 in June
  • Develop a TED Talk style speech by the end of May

Social Media Strategy

  • Post 6 days a week, starting the third week of May (based on Above The Chaos first episode published by third week of May)
  • Content centered around "Above the Chaos" interviews and episodes

Email List Strategy

  • Set up email list through Bloomerang
  • Aim for weekly newsletters with highlights, content links, and updates

Engagement Funnel

  • Utilize the broadcast and social media to create initial awareness
  • Encourage observers to become supporters, participants, and members

The Lionsberg Experience

  • Begin unfolding "The Lionsberg Experience" week of May 8th
  • Connect, empower, and enlighten the Force For Good
  • Create a continuously improving experience / experiment

The Message / Communications Strategy

  • Help Jordan clarify the message
  • segment messaging by audience
  • Start a weekly messaging pulse

A Core Group of Members / Servant Leaders

  • Work with a small, committed group of members
  • Establish and track agreements to advance the critical path

Continuously Improving Resourcing and Support

  • Set up crowdfunding and member contributions
  • Engage high net worth patrons and foundations
  • Encourage self-resourcing and mutual support
  • Begin pursuing key grant opportunities with prequalified partner organizations

Continuously Improving Citizen Engagement

  • Grow and improve the quality and quantity of citizen engagement through the funnel

Supporting Leaders and Initiatives

  • Continue to develop pathways to support, engage, connect, and serve leaders and initiatives

Tools for This Quarter

  • Establish simple agreements and tracking mechanisms (e.g., Lionsberg Membership Agreement, 1st Degree Group Agreements, and Lionsberg Units of Value)
  • Set up communication tools (e.g., Chat.Lionsberg.org)
  • Set up groups on platform (e.g., Community.Lionsberg.org)
  • Utilize task management tools (e.g., Procore, P6, and Airtable)

Agreements

  • Structure an initial set of agreements for ongoing improvements

2023 Q2 Plan - Detailed

2023 Q1 120 Day Plan January through April (Recap for Context)

  • Break the momentum on abstract Meta Project discussions
  • Shift to focus in on the Critical Path we can control through Lionsberg
    • Speak, inspire, and connect up the Force For Good
    • Focus on Communication rather than coordination among the network - Decentralized and self-organizing action so Jordan / Core Teams / Lionsberg do not become a bottleneck
    • Jordan focuses on inspiring and finding new people and resources, and bringing them together through the Lionsberg Platform / Community / System / Approach
    • Two way Request For Guidance navigation system can then begin operating.
  • Free up meeting schedules until we can meaningfully engage next steps
  • Hypothesis - a well resourced core team working full time with Jordan is the critical path that makes subsequent steps possible. Secure the runway.
    • Donations
      • High Net Worth Individuals and Foundations
      • Crowd Funding and Support
    • Grants for Core Team and Infrastructure
    • Grants for Related Projects w/ 10% to Core Team and Infrastructure
    • Establish Resourcing Function
  • Issue - People are having difficulty perceiving a coherent strategy and plan.
  • Secure Resources to Establish a Core Team to work with Jordan to serve and empower the network, and continue development of infrastructure, resources, groundswell and support.
  • Publish the New Vision and Plan - complete April 2023
  • Publish a Lionsberg One Pager - complete April 2023
  • Publish a Lionsberg Manifesto - complete April 2023
  • Publish another few hundred additional Lionsberg Wiki pages to clarify linked topics - complete April 2023
  • Visit the Amazon with Amazon Sacred Headwaters Alliance - March 2023
  • Develop the Lionsberg Platform into minimum viable form - complete April 2023
  • Send out first new invitational pulse indicating our pathway forward. Complete April 14 - see Raising A Standard.
  • Receive responses via Manifesto Response Form - Complete April 21
  • Establish Public Broadcasting capabilities via Above the Chaos - WikiCast - Complete April 24
  • Clean out Lionsberg Asana to prepare for new project and program management - Complete April

2023 Q2 60 Day Plan

Public Broadcasting

  • We have set up a minimum viable broadcasting system via the Above the Chaos - WikiCast.
  • This WikiCast will generate
    • Engaging transcripts that will be linked to relevant topics in the wiki
    • A channel for Jordan to speak and inspire publicly
    • A chance to "open source" the process of getting the community up to speed on all the various issues and opportunities.
  • Plan:
    • Jordan to begin lining up guests, and publish first episode by third week of May
    • Record first 10 episodes by end of Q2
    • Publish first 8 episodes by end of Q2
    • Guests scheduled out 6 weeks in advance by end of Q2
    • 2- 3 Week buffer of episodes in place by end of Q2

Public Speaking

  • In addition to hosting the Above the Chaos - WikiCast, we should get Jordan (++ others) on other podcasts, panels, and relevant stages
  • Plan
    • Develop a list of High Value Targets
    • Begin outreach / pipeline
    • Speak at least 2x in May and 4x in June
    • By end of June, have a pipeline of approximately 1 external engagement a week
    • By end of May, develop a core Ted Talk style speech around the problems facing the world, and the New Vision and Plan

Social Media Strategy

  • We have set up a basic social media strategy - starting with our individual voices, building towards our collecting voice through Lionsberg.
  • The Above the Chaos - WikiCast will generate weekly long-form content to distribute, along with shorter clips.
  • This should ensure content for at least 3 to 6 posts a week, with the Ideal being content 6 days a week Sunday - Friday
  • Plan
    • Starting first week of May, social media posts 6 days a week, primarily centered around Above The Chaos content and interviews

Email List Strategy

  • Call to actions will drive traffic to the Lionsberg.org website for signup
  • Ideally target a weekly communication with highlights from the week, links to Podcast and Social Media content, blogs, events, etc.
  • Plan
    • Start email list through Bloomerang - directly tied into non-profit accounting software
    • Measure weekly newsletter engagement, growth, and response

Engagement Funnel

The Lionsberg Experience

  • We have built a brand, infrastructure and platform around Lionsberg for the purpose of connecting and empowering the Force For Good
  • We have set up a minimum viable Lionsberg Platform - see Join The Platform
  • Starting May 8th, we will begin unfolding The Lionsberg Experience, creating an array of different ways for people of Goodwill to engage with Jordan, the ideas, the platform, and others who respond to The Message.
  • Connect, Empower, and Enlighten the Force For Good

The Message / Communications Strategy

  • Jordan has been speaking / writing in a way that may resonate with philosophers and few else.
  • Need to help Jordan shape, clarify, and segment out messaging by audience.
  • Hypothesis is to start a weekly messaging pulse. With each communication, we will hopefully get a little more engagement.
  • With each new round of engagement, gather feedback, and iterate the messaging again for the following week.
  • Jordan and Alec worked on it a bit here Jordan and A - 2023.04.21

A Core Group of Members / Servant Leaders

  • Beyond Observers, Supporters and Participants that Lionsberg is serving...
  • Jordan would like to work with a small, committed group of Members to rapidly evaluate / iterate / improve / respond / learn to what emerges.
  • Focused assignments and agreements to help ensure that the plan is executed
  • To hold the group together we need Agreements
  • Agree on:
    • System for making and keeping Agreements and Commitments that advance the Critical Path
    • Define meeting time and schedule
    • Define protocols for honesty and communication around progress / roadblocks / challenges / issues / etc.
    • Define system for regular check-ins and Retrospective on each agreement
      • Monthly, weekly, daily, hourly in times of crisis, as needed, as agreed, flexible through mutual Consent.
      • "Reporting" replaced by regular check-ins on the Agreements
      • Do both parties feel good, are we moving in the right direction, when do we need to check in next, and how
  • Also responsible for taking in information from the field, making sense of it, and communicating back out to the field.

Continuously Improving Resourcing and Support

  • Need to continuously grow / improve the amount of committed capital willing to respond and fund demonstrable Progress towards The Goal.
  • Plan:
    • Crowdfunding and member contributions via the engagement pipeline outlined herein
      • Get donations set up on the Lionsberg website
      • Get donations set up on the Lionsberg Platform
    • High Net Worth / Foundation patronage
    • Each Sovereign responsible for their own resourcing and the resourcing of others.
      • Jordan will experiment with setting up a personal website and fiscal sponsorship through Lionsberg as a prototype for "fellowships" that liberate individuals to be who they need to be and do what they need to do and fund what they need to fund independent of the brands they engage with.

Continuously Improving Citizen Engagement

Supporting Leaders and Initiatives

  • There are a group of leaders and initiatives (Mark, Penelope, Ben, Tim, Atossa, Jordan, Pete, Jason, Vincent, Geo, Elliot, Olivier, Ava, Kenya etc. etc. who may want to leverage the platform for fiscal sponsorship, citizen assemblies, citizen groups, crowd funding, impact projects etc. )
  • Continue to develop pathways to support, engage, connect, serve.

Groups / Businesses

  • Start the first few functional "groups", some of which may develop into federated businesses
  • Service Team
  • Publishing
  • Above The Chaos
  • Groundswell
  • ++

Grant Pursuits

  • Develop a grant pursuits team
  • Prequalify grant pursuit partners
  • Set up grant pursuit platform via Procore
  • May - vet and prequalify initial partner list for NSF opportunity
  • June and July - Develop NSF plan, and list of additional HVTs
  • August - Write NSF Grant Proposal
  • September - Red Team and Submit NSF Proposal

Tools For This Quarter

  • Set up simple Agreements - formal or informal
  • Set up simple ways to track Agreements
    • Mirror logic in Asana
    • Functional Requirements
    • Non-Functional Requirements
    • Definition of Done / Acceptance Criteria
      • To get out of this sprint, have to:
        • plan and do x
        • test it in y way
        • with z result
  • Set up simple way to communicate
    • Hypothesis - CSC hosted Lionsberg instance of Mattermost
  • Set up simple way to do task management
    • Hypothesis - Asana
      • Pete - Asana is the right choice for almost everyone
      • Airtable is even better for some sophisticated users

Agreements

  • Structure an initial set of Agreements that can be evolved and improved later